Why ROI? Is It Really The Best Measure Of Training Success?

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You usually measure a return on investment (ROI) in dollars or Dirhams, not how many times you walked to the bank. Why, then, do people still insist on counting how many people turned up for a workshop (the traditional ‘bums on seats’ number) and then offering that number as a measure of the value added for the time (and money) spent?

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