The Electric Outlet and The 4 Basic ‘P’s of Marketing

The Electric Outlet and The 4 Basic ‘P’s of Marketing

Needing to respond to some business related emails while at the mall, I proceeded to look for a coffee shop where I could just sit in, plug in my laptop, and get down to work. Right in the middle of this beautiful mall, are 2 well known coffee shops, located just adjacent to each other.

Arab Man

What’s Your Training USP?

Most of us know, or can easily identify the basic steps of marketing, regardless of what your product is: Describe your company’s unique selling proposition (USP). Define your target market. Write down the benefits of your products or services. Describe how you will position your products or services. Define your marketing methods. Will you advertise,

Arab Laptop

The Famous Trainer

Everyone wants to be famous and now it’s easy to be famous, especially when we talk about business. You are an excellent trainer. Yes, you know that and I’m sure you are. But are you sure that everyone else knows it or it is just you? CLICK HERE NOW TO READ THE REST OF THIS


Marketing Yourself as a Trainer

Marketing has been defined as the process of communicating the value of a product or service to customers, for the purpose of selling that product or service. However, most people reserve the concept of marketing to primarily just that – products or services. The idea of marketing themselves as a professional in their field is


Marketing of Trainers

In the era of cut throat competition, it has become more than necessary for all trainers to market themselves as well as their offerings, which are their expertise or areas of specialization in a very rigorous manner, but the question remains, how? CLICK HERE NOW TO READ THE REST OF THIS EXCLUSIVE MAGAZINE ARTICLE!

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